Advisory
Startup organic growth, from someone who's done it
I founded Ganddee and grew it to the #1 lifestyle app on the UK and Ireland App Store — ahead of Hinge, Pinterest and Tinder — with organic growth rather than a paid-media budget. I advise a small number of founders on the same playbook.
Ganddee — App Store, UK & Ireland
#1 Lifestyle app
Reached the top of the Lifestyle category, organically — ahead of Pinterest, Tinder and Hinge.
Where I help
Organic-first growth
How to grow without burning a marketing budget — content, community and product loops that compound. This is the engine that took Ganddee to the top of the charts.
App Store ranking & SEO
What *actually* gets your product to be discovered by your target audience: the interplay of velocity, retention, reviews and positioning, drawn from getting a consumer app to #1 in two countries.
Founder-led distribution
Building a distribution muscle as a small founding team, before you can afford a growth hire.
This is founder-to-founder advising grounded my company's results, not a generalist marketing service. If that's what you're after, let's talk. If you need deep cryptography work, that's my main practice.